Facebook Advertising Made Simple

Learn how to consistently grow your list and business in under 4 hours…

You’ve been at this business game for a little while now and your list is at a comfortable and stable number.

But you want more.

If the statistics are anything to go by (and they are) you actually need more people on your list to be able to grow your business.

You’ve tried social media, only to find that you’re screaming into a void.

You’ve tried Facebook groups, only to find that nobody sees you.

You’ve tried building your list organically, but one new subscriber a day isn’t going to help you fulfil your dreams because it’s simply going to take too long.

Don’t worry, I understand because I’ve been there too.

When you first started your business you were so full of enthusiasm and you knew people needed what you offer, but then you found out that simply creating a website doesn’t mean the clients will come.

You’ve had some regular clients but are finding it harder and harder to consistently bring in new clients because your list of leads is getting smaller.

You’re feeling the pressure of making this work, and you simply refuse to give up because it’s your soul’s calling to do what you do.

What you need is a consistent influx of new leads who are excited to work with you.

You’ve been in business long enough to have learned that you need a list of leads that you can nurture and stay in touch with, because this list of people who love what you do will help your business thrive and grow.

But how do you keep growing your list without burning yourself out in Facebook groups or spinning your wheels on social media?

You know you need Facebook ads for your business, you just don’t know how to make the most of them (yet).

You’re afraid you’ll blow your budget and have nothing to show for it.

…. and you don’t have weeks to learn Facebook ads.

What you want is something that shows you exactly what you need to know right now to boost your business list growth and sales.

You want list growth right now!

That’s why I created Facebook Ads for List Building.

In under 4 hours you could be running your first successful Facebook Ad.

Because list building doesn’t need to be that hard... learning Facebook Ads doesn't need to take long and I'm committed to teaching you that you too can grow your list, business and bank account with Facebook Ads.

I have created a step-by-step program for developing a strategy, creating, testing and getting real results from your Facebook ads.

No more second guessing.

No more spending hours looking for the answers.

In this course, you’ll learn the most effective methods for using Facebook Ads to grow your email list and your business, fast!

What you get

Modules

Video Trainings

Worksheets

Checklists

A step by step video walkthrough of how to create successful Facebook Ads that will grow your list consistently and much faster than organic marketing.

A way to accelerate your studies with short videos designed to help you be confident in creating, setting up and managing your ads so that you grow your list faster.

Plus bonus lessons, extra resources and a private Facebook Group.

The price of this course is going up to $597 in

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This Facebook Ads training is designed to walk you step-by step through the process of creating highly successful list growth Ads

By signing up to FB Ads for List Building you’ll get immediate access to all six modules.

Each module has one or more videos for you to watch and a workbook and/or checklist to work through.

You also have access to additional resources that will complete your Facebook ads skill set.

In under 4 hours you can have your own list building ads up and running.

In this program you’ll learn the exact steps to setup your Facebook Ads to grow your list consistently!

Module 1

Strategy & Goals

In module 1 we will lay the foundations of successful Facebook Ads. Having clear goals and a well mapped out strategy will help you with the creation of your ads, the setup and it will determine the way you measure your results. Strap on your boots as we’re going to get serious, I’ll teach you to use the Power Editor and run ads like a real pro.

Facebook Ads Preparation

In module 2 we will look at the next layer of your foundations by preparing your ads for the best possible results. There are some tricks and methods that will help you create ads that convert, which is exactly what we’ll be mastering. After all, ads that convert are high on our priority list!

Module 2

Module 3

Audiences & Targeting

Module 3 is all about who you want to show your ads to. Who is it that you want on your list? Who is it that most benefits from what you have to offer? We’ll dive deeper into your ideal client avatar and how you can reach your ideal client on Facebook. We only want engaged people on our lists, because they’re the kind of person most likely to buy.

Ad copy & Design

After we’ve got a clear picture of who we want to show our ads to, we’ll dive deep into writing ad copy that converts and design images that stop people in their (Facebook news-feed) tracks. We all know how busy our Facebook news-feeds are so it’s extremely important to stand out and create ads that literally stop people from scrolling and have them click instead.

Module 4

Module 5

Creating & Launching

In module 5 we’ll get hands-on and start setting up our ads in Power Editor. This advanced tool gives us the opportunity to setup your ads for optimum conversion. I’ll walk you through each step via a video tutorial so that you can set up your ads in exactly the way I do for my clients. Once they’re up, we’ll test them and I’ll teach you how to get the best results out of your ads.

Measuring Success

In module 6 we’ll look at how your ads performed. We’ll refer back to your goals to measure how well your ads performed and why. We check-in with your ads regularly to measure performance and I’ll walk you through what you can do if they’re not getting the results you were hoping for. Facebook Ads gives you amazing market research that will help you with your business success. We’ll also move into advanced ads territory and look at retargeting through the use of custom audiences.

Module 6

Bonus 1

Creating magnetic Ads images with Canva

In this bonus tutorial I show you what makes a good ads image and how you can design your own for your campaign. You’ll learn step by step how to design your own magnetic ads images with Canva.

Fabulous Landing Page Tutorial

In this tutorial I show you what a converting landing page looks like and how you can create your own. In a step by step video tutorial I show you how I design landing pages and how you can do the same in your business.

Bonus 2

Bonus 3

Facebook Ads Swipe File

I’m giving you access to my personal Facebook Ads Swipe File, which is full of examples that will help you create your own compelling ads. Use the swipe file to write copy that converts, create images that stop your audience in their tracks and headlines that make your audience take action.

Advanced Facebook Ads methods

After you’ve gone through the essentials to grow your list through Facebook ads and you’re seeing your list grow each day, it’s time to step up and use some more advanced methods such as retargeting and creating ads that focus on selling your products, services or course.

Bonus 4

But what you’re really getting is…

A consistent influx of highly qualified leads, so that you’re growing the business of your dreams working with the clients you most love working with.

 

So, get ready to:

See your email list grow every day with less than 15 minutes of work

Consistently have new clients asking to work with you

Be seen as an expert in your field

Be able to charge higher prices (because you’ll be in demand!)

Have bigger launches and leveraged income

This program is designed to have your ads bringing in leads consistently so that you can get back to doing what you love most.

 

The price of this course is going up to $597 in

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FB Ads for List Building isn’t a big program full of secrets and tricks.

There are a lot of people who are sharing similar information to what you will learn in this course, thankfully. What IS different though is that I am also a full-time Facebook Ads Strategist working with big budgets daily to get the same results for my clients as I teach inside this course. Each day I am building my clients’ lists via Facebook ads using the same strategies I teach inside this program. I’m there with you, I share all my knowledge directly with you!

This course isn’t focused on everything you CAN do with Facebook ads (the list is endless, but it doesn’t yet make me a green juice), instead we focus on getting one specific result… your list growth so that you have a consistent influx of highly qualified leads that want to work with you.

You can spend hours and bucket-loads of money figuring it out for yourself, like I did, or you can take a (4 hour) shortcut to really getting your list building of the ground and put on (semi) auto pilot.

Grow YOUR list… just like I did below…

See the number 164? That’s how many new people joined my list in only a few days at a cost per registration of $1.49, which is a great outcome since I ‘compete’ against all the other Facebook Ads pro’s.

… or this one I grew for a client

Hi, I’m Bianca… a digital strategist, intuitive marketer, marketing technology teacher, speaker and award winning entrepreneur.

I demystify and simplify marketing technology for female entrepreneurs, big dreamers, movers and shakers so they have more time to connect with their clients and do what they love.

I love marketing & social media but don’t want to spend all my time online. My clients often ask me how do I do it? Posting multiple times per day, blogging and sending weekly newsletters, in addition to coaching clients, managing Facebook ads and running online training courses.

Once you understand the basics and use time saving tools, it’s not that complicated… I’d love to teach you how to grow your business too, guiding you every step of the way.

I can save you hours and hours of time trying to figure this out on your own and provide you with knowledge, skills and resources to build and grow your online community authentically.

Ready to grow your business with Facebook Ads?

Hear what my students have to say about FB Ads for List Building

Lorraine Hamilton

Coach School

“FB Ads are such a seductive way to get your brand and offers in front of a whole new audience, and before I did Bianca’s course, I had dabbled with them. The results were well….mixed! Sometimes they worked, and sometimes crickets. But all the while FB gladly took my money!

I knew there was more to it, so I took Bianca’s FB Ads for List Building course.

Straightaway I could see where I had been going wrong, and where I could make my FB Ads efforts a whole lot more effective and predictable.

Bianca walks you through setting up a campaign with multiple ad sets and ads in a structured way that makes sense, and she explains everything clearly and simply.

FB Ads are a lot more work that most people realise.

With this course, you will have a system that you can replicate over and over to research, design, build, track, test and tweak your FB Ads over and over again.”

Michelle Jack

Dream Career & Life Coach

“Before I took Bianca’s course, I was terrified of Facebook ads. I knew I should do them because they are a really great, low cost way to reach more people. But I had NO IDEA what to do.

Thank goodness for Bianca’s course. She stepped me through each and every step. Her video tutorials allowed me to do it at my own pace, with her, so I didn’t make any mistakes.

I also love the way Bianca explains things: simple without loads of tech jargon.

The Facebook group is also really great for real time support. Thanks to her course, I launched my first Facebook ad campaign and ended up getting amazing engagement from it!

I highly recommend this Facebook ads course for anyone who is really wanting to give Facebook ads a go but has no idea what to do.”

Jul’s Arthur

Professional Organizer for Entrepreneurs

“It is one of the best online courses I have ever taken.

Love the branding, visuals and the content is not only amazing, but your delivery makes it so easy to understand and take in.

You have organized this visually and logically leading me on a fun, pleasant journey that has me feeling confident I can learn from you.

One of the challenges I find with online courses I have taken, is the well intentioned offer of so much content, for me, it leads to content overload. Then I may lose heart and not stick with the course.

Thank you so much for your fantastic teaching talents and your eye pleasing design.

Love, love your course!”

This course is for you if:

  • You’re ready to grow your email list and business.
  • You’ve got your opt-in gift (aka freebie or lead magnet) ready.
  • You know running Facebook ads will help your business but you find it a bit confusing and you get a headache just thinking about it.
  • You’ve hired a VA to run ads for you and thrown your money at Facebook in the past, but your ads didn’t get any results.
  • You’ve downloaded free resources, but your DIY strategy isn’t working and you’re tired of spending more time looking for the answers.
  • You have absolutely no clue what you’re doing and want help without making yet another big investment.
  • Want to cut the BS and want to learn this through quick, but comprehensive, videos and resources.
  • You want your ads up quickly, with a targeted strategy and results.

This course is not for you if:

  • You haven’t setup your mailing list service yet. (my other course might suit you better)
  • You’re already a Facebook ads pro.
  • You don’t have a Facebook business page (yes, it’s different than a profile).
  • Your computer won’t support Google Chrome (I’ll be teaching you Facebook Ads in Power Editor which only works on Google Chrome).
  • You’re not ready to invest at least $3-$5 per day in Facebook Ads.
  • You don’t have the time to check how your ads are doing at least a few times a week.
  • You want to run ads to get more Facebook “Likes” (in fact, I totally discourage this).
  • You want long videos, taking your time, lots of fluff. (my video’s are quick and to the point, they teach you exactly what you need to know to get you running highly successful ads straight away).

FB Ads for List Building combines powerful strategies with step-by-step video tutorials to give you a fool-proof list-building system that will help you rapidly grow your email list and business.

What’s included:

Lifetime access to all modules via our course delivery platform. Content includes videos, worksheets and resources that you can save, print and revisit again and again. (value $597)

Lifetime access to the private Facebook members group where you get weekday access to me and many other passionate entrepreneurs for support, encouragement and masterminding. (value $495/year)

Automatic access to course updates when Facebook makes changes to the advertising platform. (value $197)

BONUS: Designing Magnetic Facebook Ads Images Tutorial (value $97)

BONUS: Fabulous Landing Page Tutorial (value $97)

BONUS: Facebook Ads Swipe File (value $29)

BONUS: Advanced Facebook Ads methods (value $285)

Total value: $1,797

The price of this course is going up to $597 in

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“Facebook Ads is the one marketing tool that allowed me to triple my list size in 2 months, with high quality, targeted leads and I’ve done a similar thing for my clients.”

Bianca McKenzie, creator of FB Ads for List Building

At this point, you might be feeling excited, knowing that FB Ads for List Building will help you grow your list and community.

But I wouldn’t be surprised if you’re also having some doubts and worries about whether this will work for you.

(and that’s totally ok, it’s in our nature to feel a little uneasy right before making a big, powerful change!).

So in case you’re feeling nervous, let me clear up some of the myths and fears you may have right now…

1. I haven’t set up my list yet, so I’m already behind.

Beep, not right! Heaps of FB Ads for List Building students are at the start of their entrepreneurial journey. Even if you’re a total beginner, this course will help you grow your list quicker.

2. I’m not sure this would work for my obscure, non-marketing niche.

A majority of FB Ads for List Building students have blogs and businesses that are not in a “marketing” or “business” niche…yet they still get incredible results. No matter what your niche, you should have an email list, and FB Ads for List Building will show you how to grow yours, fast.

3. Will growing my list really help me make more sales online?

That tends to be the logic, yes! Of course, you also need to engage with your list on a regular basis, but adding more engaged subscribers will ONLY benefit your business.

4. I’ll probably have to spend tons of money on ads to see results.

How does a starting budget of $3 per day on ads sound? Because that’s exactly what I teach, there’s no need to fork out thousands of dollars. The strategies in FB Ads for List Building include methods you can use to see great results without big fees.

5. Or perhaps you’re thinking that you could just find this info on Google.

I tried that for a couple years myself…and left with very little to show for it. (Yikes). A lot of the info you’ll find on Google was written ages ago (or published without a date?!) with strategies that are now obsolete.

Don’t make the mistake of spending all your time trawling old blog posts with outdated information. Instead, FB Ads for List Building shares proven methods you’ll only find inside the course. It’s also updated on a regular basis to ensure that the lessons are relevant and fresh, because let’s be honest, we all know Facebook ads changes every second! Plus it’s also one of the very few courses that gives you lifetime access which means that you don’t have to keep up to date with what Facebook has changed because that’s my job.

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“I am very lucky to have Bianca as my social media guest expert contributor for the e-Course Launch Formula. Bianca’s work is always an exceptionally high standard and she brings passion and drive to all that she does in her business.”

Kathryn Hocking, e-Course Expert and Launch Strategist

“Bianca was an amazing social media and online marketing resource to have for our trainees in the Beautiful You Life Coaching Academy. She was approachable, knowledgeable and filled to the brim with expert tips and advice. I couldn’t recommend her highly enough to any person wanting to really harness the power of social media and their online presence. She’s a gem.”

Julie Parker, CEO & Founder, Beautiful You Coaching Academy

“For the first time my Facebook advertising actually worked. I spend $193 on ads made $6,000! Now that’s what I call return on investment! Thanks Bianca!”

Kate Toon, The Recipe for SEO Success

“I’ve worked with other FB ads people before, but working with Bianca has been extraordinary! Her attention to ad design, copy, and audience is detailed and well-researched. She absolutely nailed my audience, right off the bat. Within one week of my campaign going live, Bianca had grown my list by 800 at an average cost per sign up of $0.62!”

Morgan MacDonald, Paper Raven Books

Frequently Asked Questions

Why should growing your list be your top priority?

1. The more engaged subscribers you have on your list, the more sales you’ll be able to make. So it makes sense to grow our lists, since it’s a numbers (plus engagement) game. How exciting to know that with the right list-building strategies, you could be on your way to a profitable business too!

2. I can get up on my high horse about this one, but I’ll keep it short. You don’t own Facebook, or any of the other social media platforms for that matter. They can (and have) changed their policies and algorithms with ZERO notice to make it harder for you to reach the audience you’ve worked your butt off to build. Can you see where I’m going with this? Your list is yours, your Facebook fans are not.

3. Email is still more popular than social media and it gets better engagement. This probably won’t surprise you, knowing that not everyone who likes your Facebook page will see your content, and twitter streams almost go at the speed of light so it’s hard to keep up.

The return on investment (ROI) is also much higher on email, most likely because emails are harder to ignore than social media and you have been personally invited into someone’s inbox, meaning that they actually WANT to hear from you.

Here’s a very impressive statistic from the Direct Marketing Association, who have researched ROI on email marketing and state that email marketing has an ROI of about 4300%. Can’t really beat that statistic I say!

There’s no magic pill that can take your list from zero to 1000 overnight, but there are strategies that make it easier than you’d think and literally ANYONE can do it.

What if I’m brand new to list-building?
Fantastic! FB Ads for List Building will help you get a head start with your email list. You could spend 1-2 years treading water and trying to figure out how to grow your list (like I did), OR you could start growing your list today.
What if I already have thousands of people on my list?
Well, would you like to increase the number of people who sign up to your list each day? Almost everyone I meet — no matter how big their lists are — has gaping holes in their list-building strategies. Lost opportunities. Wasted time. Bleh. In FB Ads for List Building, I share strategies that will help you get rapid results, no matter how many subscribers you do or don’t have.
I promised myself not to buy another course. Why should I sign up?

You can either learn Facebook Ads the hard way and waste more money than the price of this program, or you can join us, invest a little bit of time, and walk away with list growth and no extra grey hairs.

Most courses aren’t setup in a practical way, and have lots of unnecessary stuff leading you to feel overwhelmed. Unlike other courses out there, FB Ads for List Building walks you through the process, every step of the way with videos for you to follow along. You’ll get your ads up and running in no time, and you’ll see results.

I'm not very technical, will I be able to do this course?
Absolutely! As long as you are open to learning new things you will be fine. For anything somewhat technical there will be step-by-step instructions and video tutorials that you can follow along and you can always ask for help in the private Facebook group. We’ll be available to support you on business days in the Facebook group for the life-time of the course.
Do you teach Power Editor?

Yes! I teach you how to setup your ads in Power Editor (and will explain inside the course why). We’ll use Adverts Manager only for the reporting side, not to set up your ads.

Is this course only for list building?

Whilst I created the course with list building in mind, and it’s the first thing you’ll learn, you can also apply  your knowledge to  other types of Facebook ads. Once you know the basics of how to setup your ads, you can apply your knowledge to launches and selling your services. Also, after you have done the main part of the course you can dive into the bonus material and use the advanced methods I teach.

Will this work for my online course launch?

Yes! This is exactly why I created this program. I’ve done many launches myself and for my clients and teach you exactly what I do to run Facebook ads that get my clients’ multiple 6 figure launches!

How long do I have access to this course?
FOREVER! As long as FB Ads for List Building is alive, you’ll have access to the course (and I expect it to live a loooong, healthy life). Plus I update the course each time there’s a change in the FB Ads or Power Editor dashboards (which is very often!).
What format is the course content delivered in?
The course includes videos, worksheets, checklists, and a private Facebook Group!
What date does the program start?
You can start today. Enrollments are open continuously and you have access to ALL materials straight after your payment is processed.
How much time do I need to dedicate to the program each week?
It’s entirely up to you. Some take a few hours to start their ads, some a few weeks. Some modules will be more time intensive than others. If you start now and follow all the steps, you can have your ads up within just over 3 hours (provided you have images and content ready to go… but if you don’t I will guide you through this too).
What happens if I fall behind?
No problem. You can access the program at any time. Your enrollment includes life-time access to all of the course content. You can download each module and save it on your computer so you can refer back to it later.
What happens when I enroll + pay?
You will automatically be signed up to the membership site and get access pretty much straight after your payment is processed and you will receive instructions on how to join the Facebook forum via email.
What if I discover that this course isn't for me, will I be able to get a refund?

I’ve poured my heart and soul into this program, and I truly believe in the value it provides. I’m sure you won’t need this, but I’m offering you a 30 day satisfaction guarantee because I want you to feel really confident investing in FB Ads for List Building.

If you work through the first three modules of the course and are not totally happy, I will refund your enrollment cost (minus a 15% admin fee to cover course administration).

The tools and strategies you’ll learn within will, if followed, offer you a great return on investment and much, much more. As long as you’re prepared to commit to the learning process and immerse yourself in the teachings and strategies provided you will get immense value out of FB Ads for List Building.

Please note that ‘change of mind’ refunds are not permitted according to Australian Consumer Law. We ask that you demonstrate that you have participated in the course before requesting a refund.

Refunds must be requested in writing to hello@biancamckenzie.com within 30 days of the course purchase date to be eligible.

If you're looking to accelerate your list growth, this is the program for you.

Sign up now for instant access

Prices are in Australian Dollars

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